If you’ve ever spent any time on the Internet, you probably already know this: there’s website content, and then there’s GOOD website content! Knowing the difference is half the battle when it comes to ensuring that your company’s website stands out against the competition. Of course, in a world where we live much of our lives online- socializing, shopping, reading the news, and more- it’s easy for website content to get mundane, overused, and just plain boring. […]
Read MoreWriting is easy. Writing for a website must be even easier. What’s there to it, anyway? All you have to do is type some words into a blog post and upload it to a website. It’s not as if anybody’s reading it anyway, right? If you’ve ever thought of any of those things about writing blog posts, there’s a lot you need to know! At a glance, blogging is a simple task: think of a topic, write […]
Read MoreBusiness owners, here’s a question: how’s your website? And before you answer that, we’re not just talking about design here. These days, it’s increasingly easy to generate eye-catching, professional-quality websites that are as user-friendly as they are visually stunning. However, the design of your website is just half the battle when it comes to attracting new customers and boosting your company’s visibility and awareness among members of your core audience. When it comes to designing […]
Read MoreIf you are the owner of a small business and have recently decided to add a blog to your company’s website, congratulations! Content marketing is an exciting way to expand your target audience, increase page views and improve search rankings- all extremely helpful things when it comes to getting the word out about your brand. If you have never managed a blog before, you may have some questions on how to get started and what sorts of […]
Read MoreIt’s an age-old dilemma among marketers: how do you get prospective clients to understand what you do, without giving away the secret recipe for how you do it? On one hand, you need to let people know the purpose of your business, and help them understand how your products or services can add value to their lives, but you also don’t want them to take the information you’ve shared and recreate your efforts, leaving you […]
Read More