These days, we all know what a blog is. But it wasn’t that long ago when “blogging” sounded like a weird, made-up word that only a handful of people knew anything about. Blogs started out as internet diaries: in fact, the word “blog” is short for “web-log,” or a journal of sorts that was posted […]
Archives for September 2017
Today’s Biggest Social Media Platforms
It’s hard to believe that just ten years ago, Facebook was still in its infancy, gaining traction amongst high school and college students who were already using sites like MySpace, Friendster and LiveJournal to communicate with friends across the miles. Since the humble beginnings of social media, we have seen Facebook go from a simple […]
Do Reviews Still Matter?
How many times have you heard that old saying, “word of mouth is the best form of advertising”? Companies across all industries have always relied on consumers’ opinions to help spread the good word about their products and services, and the consumers depend on others’ reviews of the companies to make purchasing decisions. It’s a […]
Why Google Algorithm Updates Matter
When it comes to search engines, Google is at the top of the heap. So many people use Google, in fact, as their primary search engine that it has become a verb. (Sorry, Microsoft- nobody’s really walking around talking about Bing-ing things.) With great power, of course, comes great responsibility- Google has to keep its […]