Believe it or not, website content doesn’t just materialize out of thin air. Like any other form of media, web content must be carefully researched, thoughtfully created and smartly executed in order to gain attention from a targeted audience. Though it may sound simple to write a few hundred words describing a particular service offered […]
Archives for October 2017
What Makes a Successful SMM Campaign?
In this day and age, if your business doesn’t have a strong social media presence, it runs the risk of being outpaced by a more tech-savvy competitor. Today’s consumers rely on social media for more than just keeping up with cat memes and pictures of their friends’ babies. Social media marketing (SMM) is a huge deal these […]
Why Duplicate Local Listings Are a Problem
Let’s say you’re in the market for new tires for your pickup truck. You remember your dad always used to get his tires at Floyd’s Tire Center, so you type that into Google to find the address. Wait a sec- there seem to be three different Floyd’s Tire Center websites. How do you know which […]
How to Reduce Your Bounce Rate
If you are looking to your SEO specialist to optimize your company’s website for improved search rankings, at some point you will come across the phrase “bounce rate.” What exactly does “bounce rate” mean? Simply put, a bounce rate is the percentage of visitors to your site’s landing page that leave within one minute of arriving. While […]