If you are the owner of a small business and have recently decided to add a blog to your company’s website, congratulations! Content marketing is an exciting way to expand your target audience, increase page views and improve search rankings- all extremely helpful things when it comes to getting the word out about your brand. If you have never managed a blog before, you may have some questions on how to get started and what sorts of things can make good blog posts. We’re here to help you get started on your new blog with some insider tips on what makes good content great! Here are some things to get you going.
Short and Sweet
You may have a lot to say about a specific product or service your company offers, but remember, you’re writing a blog post, not a novel. Aim for approximately 350-450 words per post so you can keep your potential clients engaged without causing them to lose interest.
Keep it Simple
If your company provides services or sells products with a highly technical component, it’s important to make sure that you don’t put too much industry jargon into your blog posts. Try to think about non-experts in the field as you write, and present information as though your readers have never heard about that particular part or service before in their lives. By approaching your blog topics in a simple, broken-down way, you can keep the tone conversational and avoid turning your target audience off with a bunch of confusing technical talk.
Buzz Off, Buzzwords
Sure, you may be itching to talk about “thought leadership” and “value-adds,” but to those who aren’t in your industry, buzzwords can be a major buzzkill. Instead, treat each blog post as a little story about the topic you’re covering, and be sure to touch on important features and details that you think your customers need to hear about without resorting to canned marketing nonsense about “pain points” and “event horizons.” Trust us, your client base will appreciate the plain language, and you can save the buzzwords for your next “mission critical mindshare” with your colleagues.
Contact our Content Marketing Experts Today!
If you’re still stuck on how to begin your blog, the Echero team can help! We employ the services of friendly content writers who absolutely live to blog. Seriously, our writers can’t get enough of blogging! We can take the burden of blogging off of your shoulders by producing fresh, relevant original content each month. Contact Echero today and let our staff of blog-posting enthusiasts help your company’s content marketing strategy get on the right track with our blogging services, so you can focus on the business of running your business.