If you’re a small business owner looking to boost your local profile and drive more organic traffic to your website, registering your company with GoogleMyBusiness is the best place to start. According to Google, one out of every 3 searches has local intent, which means that 33 percent of people who use Google are searching […]
Digital Marketing
Blogging Tips For 2020
It’s a brand new decade- is your blogging game on point for the 2020s? While companies have branched into other forms of digital media marketing using social media posts and automated email campaigns to reach their target consumers, blogging is still as relevant now as it was when it first became a thing. Why? For one thing, […]
Content Marketing Strategy
As a business owner, chances are you’ve been hearing a lot about content marketing. No matter what industry you’re in, content marketing strategy has been a huge focus for businesses over the past several years. If you’re stuck wondering how to do content marketing (or even what content marketing is), you’ve come to the right place. […]
Common Blogging Mistakes
Writing is easy. Writing for a website must be even easier. What’s there to it, anyway? All you have to do is type some words into a blog post and upload it to a website. It’s not as if anybody’s reading it anyway, right? If you’ve ever thought of any of those things about writing […]
Managing Your Company’s Social Media
We’ve just entered the 2020s. If your company isn’t on social media yet, it needs to be! But how can a business effectively market itself on popular social media channels in a way that is engaging, relevant, and on-brand? More importantly, how should a business owner even get started with social media marketing? Whether you’re […]
The Importance of Having a Consistent Social Media Schedule
You already know how important social media marketing is in your overall campaign strategy. When done well, a great social media game can make a huge, positive impact on brand awareness, loyalty, and identity- three factors that are major driving forces for attracting new customers and retaining existing ones. But as you also undoubtedly have seen, not […]