Over the past decade, SEO, or search engine optimization, has become one of the fundamentals of digital marketing strategies. Companies across multiple industries utilize SEO best practices to give their websites an edge over local, national, and even global competition. If you’ve been looking into boosting your website’s SEO, chances are you’ve heard about local SEO […]
Local SEO
Factors That Hurt Your Business’s SEO
As a business owner in the 21st century, you’re already aware of the impact SEO can have on your organic search rankings, and ultimately your bottom line. That’s why it can be especially frustrating when, despite your best efforts to keep up with local SEO tips, you find that your organic website traffic is either at a […]
How to Get Your Website Ranked on Google
If you’ve been hearing a lot lately about the importance of SEO and improving your Google search rankings, you may be left with a lot of questions, including, “…How on Earth do I do that?” We’re here to give you the lowdown on Google rankings, SEO, and the best practices you can start using right now […]
How Google Maps Can Help Grow Your Business
Is your local business currently showing up on Google Maps? If not, you could be missing out on some big opportunities. People conducting a Google search to find a business that provides a specific product or service in their area are more likely to choose a company with clear-cut directions to their location, as well […]
Using Google My Business to Attract Local Customers
If you’re a small business owner looking to boost your local profile and drive more organic traffic to your website, registering your company with GoogleMyBusiness is the best place to start. According to Google, one out of every 3 searches has local intent, which means that 33 percent of people who use Google are searching […]
What Is SEO (And How Can It Help Your Business)?
In the past couple of decades, the meteoric rise of the Internet is certainly one of the biggest changes to the business landscape. Companies both large and small have discovered the importance of creating engaging, thoughtful, and informative website content in an effort to attract their target audiences and build a strong brand identity. One […]