By now you’ve heard that in order to stay relevant and keep up with the competition, you need to maintain a strong social media presence. But has anyone ever broken down the reasons why social media is so important and why it matters so much to your SEO rankings? Here is a rundown of what […]
Social Media Marketing
Plan Before You Post: The Importance of Knowing Your SMM Goals
We all have that one friend who gets a little too post-happy when it comes to social media. You know the one- your news feed is probably cluttered right now with the random contents of whatever has popped into his or her head within the last hour. The major pitfall of this type of posting […]
What Makes a Successful SMM Campaign?
In this day and age, if your business doesn’t have a strong social media presence, it runs the risk of being outpaced by a more tech-savvy competitor. Today’s consumers rely on social media for more than just keeping up with cat memes and pictures of their friends’ babies. Social media marketing (SMM) is a huge deal these […]
Today’s Biggest Social Media Platforms
It’s hard to believe that just ten years ago, Facebook was still in its infancy, gaining traction amongst high school and college students who were already using sites like MySpace, Friendster and LiveJournal to communicate with friends across the miles. Since the humble beginnings of social media, we have seen Facebook go from a simple […]
5 Companies Rocking Their Social Media Marketing
Is your company’s social media game on point, or could it use a little work? Not all social media marketing is created equal, and while some companies struggle to find the right tone, use cases or audience for their social media campaign, others totally know how to use social media to their advantage and reach the right […]
Utilizing Social Media in Small Business
Social Media Marketing (SMM) is a form of digital marketing that utilizes various social media channels to achieve a myriad of goals in your online marketing campaign. Social media is the perfect tool to increase brand awareness, marketing communications and build relationships with clients. As with any marketing campaign, it’s imperative that you set goals for […]