If you’ve been hearing a lot lately about the importance of SEO and improving your Google search rankings, you may be left with a lot of questions, including, “…How on Earth do I do that?” We’re here to give you the lowdown on Google rankings, SEO, and the best practices you can start using right now to increase your ranking power and drive organic traffic to your website.
What is Google Website Ranking?
Let’s start with the basics. If you’re familiar with using Google as a search engine, you know that it begins with a user entering searchable keywords and phrases into the field describing what he or she is trying to find. For example, a person in Atlanta in need of a dog sitter may conduct a Google search using the phrase “dog sitting services in Atlanta.” The Google algorithm will then search the entire Internet looking for websites that are the best possible match for those search terms. This is done by matching the keywords up to the number of times those same words or phrases occur in a given website. Google awards top ranking spots to websites that seem to meet the criteria best, meaning that using the appropriate keywords to drive interested customers to your website gives you better chances of coming out at or near the top of a search. That, in a nutshell, is SEO.
But good SEO goes beyond the mere concept of keyword ranking; after all, if it was that easy, all you’d have to do is type your relevant SEO keywords in, over and over again, with nothing else on your website. (By the way, don’t do that. It’s called keyword stuffing and it is neither cool nor beneficial to you.)
If you want to ensure your SEO game is solid enough to rank on Google, follow these pro tips:
- Write Great Content – We cannot stress this enough- good, engaging, organic website content, with the appropriate amount of keywords and phrases sprinkled in, is key when it comes to improving your Google website ranking.
- More Backlinks – A backlink, or a link from another website to yours, is an especially powerful addition, as it shows that your site is a reputable authority from a trustworthy source.
- User Experience – Don’t you just hate a clunky website that’s slow to load, hard to read, and impossible to navigate? Yeah, so does everyone else on the planet. User experience can make or break your Google website ranking, so make sure yours is optimized for performance.
Contact Echero Today!
Want more tips? Your friendly Echero reps live for this stuff! Contact us today and let us help you learn more about ranking in Google searches and increasing your organic traffic.