Imagine you’re the owner of a local business, and have shops in four different locations in your immediate area. First of all, congratulations- business must be going well! Secondly, how do you plan on getting word out to your targeted audience in each of these four areas that your store exists? Is it even possible for each of your four stores to come up on a local Google search, and how exactly do you make that happen? Enter local SEO– a multi-location business owner’s dream come true. By using local SEO strategies, you can make sure your company’s website is ranking high in searches, while also ensuring that the right location is ranking in the right area. Of course, as with any SEO marketing, you need to know what you’re doing in order to get the results- and ultimately the conversions- you desire. Here are a few guidelines for effectively using local SEO for each of your store locations.
Keep it simple
Your prospective customers are conducting a Google search for two reasons: convenience and efficiency. By confusing them with complicated domain names created to reflect different store locations, you could cause them to be turned off by your entire brand. Keeping your domain name simple and sticking to the actual name of the company will help direct people to your site and eliminate doubt or confusion from the process.
If you’ve been looking into local SEO, chances are you’ve heard of NAP- Name, Address, Phone. It may seem like a no-brainer to make sure these three all-important pieces of information are correct, but you would be absolutely floored by how often bad NAP information can skew local SEO results. Be sure to check that each of your locations has the correct NAP information and is not missing any suite numbers, phone number digits or displaying an inaccurate company name.
At least one page per location should contain high-quality SEO content that is 100% original and relevant to your company. Be sure to include the geo-targeted keyword in the content so that your page ranks high. In addition to being completely original, your content should maintain a conversational, informative tone and have a natural feel despite containing specific keywords that pertain to the search.
Contact a Local SEO Expert Today
Creating landing pages for each of your company’s locations in order to boost local SEO rankings and outpace the competition can be a great way to focus your efforts and generate the results you want. By using geo-targeted keywords, having fresh, relevant content that is optimized for SEO and keeping your contact information up-to-date, you can be a local SEO rock star! Your competitors are doing this, and so should you! Stay one step ahead of your local SEO game and you’ll be happy with the results. If you need help getting started, give our local SEO experts a call at 925-998-5313 or contact Echero today!