Digital Marketing Tips

Is It Possible Your Website Has Too Much Content?

By echerowebmaster | May 11, 2020 | 0 Comments

When it comes to website content, there’s no such thing as too much…right? While having a healthy amount of content on your website is certainly important, it’s a question of quality over quantity. There is a difference between website content and good website content, and it has less to do with word count than you may […]

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How to Reduce Your Bounce Rate

By echerowebmaster | October 6, 2017 | 0 Comments

If you are looking to your SEO specialist to optimize your company’s website for improved search rankings, at some point you will come across the phrase “bounce rate.” What exactly does “bounce rate” mean? Simply put, a bounce rate is the percentage of visitors to your site’s landing page that leave within […]

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Taking Your Blogs to the Next Level with Vlogging

By echerowebmaster | September 29, 2017 | 0 Comments

These days, we all know what a blog is. But it wasn’t that long ago when “blogging” sounded like a weird, made-up word that only a handful of people knew anything about. Blogs started out as internet diaries: in fact, the word “blog” is short for “web-log,” or a journal […]

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Today’s Biggest Social Media Platforms

By echerowebmaster | September 22, 2017 | 0 Comments

It’s hard to believe that just ten years ago, Facebook was still in its infancy, gaining traction amongst high school and college students who were already using sites like MySpace, Friendster and LiveJournal to communicate with friends across the miles. Since the humble beginnings of social media, we have seen […]

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Do Reviews Still Matter?

By echerowebmaster | September 15, 2017 | 0 Comments

How many times have you heard that old saying, “word of mouth is the best form of advertising”? Companies across all industries have always relied on consumers’ opinions to help spread the good word about their products and services, and the consumers depend on others’ reviews of the companies to […]

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Why Google Algorithm Updates Matter

By echerowebmaster | September 8, 2017 | 0 Comments

When it comes to search engines, Google is at the top of the heap. So many people use Google, in fact, as their primary search engine that it has become a verb. (Sorry, Microsoft- nobody’s really walking around talking about Bing-ing things.) With great power, of course, comes great responsibility- […]

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What Is Digital Marketing?

By echerowebmaster | August 31, 2017 | 0 Comments

Regardless of which industry you work in, chances are by now you’ve heard of digital marketing. Companies in virtually every industry are clamoring to get in on digital marketing as a means of generating new leads and winning new accounts. But how much do you know about digital marketing, what it […]

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5 Companies Rocking Their Social Media Marketing

By echerowebmaster | August 25, 2017 | 0 Comments

Is your company’s social media game on point, or could it use a little work? Not all social media marketing is created equal, and while some companies struggle to find the right tone, use cases or audience for their social media campaign, others totally know how to use social media to their […]

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Local SEO for a Multiple Location Business

By echerowebmaster | August 18, 2017 | 0 Comments

Imagine you’re the owner of a local business, and have shops in four different locations in your immediate area. First of all, congratulations- business must be going well! Secondly, how do you plan on getting word out to your targeted audience in each of these four areas that your store […]

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How Many SEM’s Miss the SEO Mark

By echerowebmaster | August 10, 2017 | 0 Comments

The brave new world of digital marketing can be daunting and intimidating for business owners who have little to no experience with computers or technology. Just the jargon that is casually tossed around by those who are in the know can sound like a foreign language for someone who isn’t SEO-savvy. […]

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Why Content Matters

By echerowebmaster | July 17, 2017 | 0 Comments

Content on your website ranges from images, to service pages to blog posts, and it all tells a story of who you are, what you do and why you do it. This is important to show your website visitors they’re in the right place for what they’re looking for, and this […]

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