Over the past decade, SEO, or search engine optimization, has become one of the fundamentals of digital marketing strategies. Companies across multiple industries utilize SEO best practices to give their websites an edge over local, national, and even global competition. If you’ve been looking into boosting your website’s SEO, chances are you’ve heard about local SEO […]
Using Google My Business to Attract Local Customers
If you’re a small business owner looking to boost your local profile and drive more organic traffic to your website, registering your company with GoogleMyBusiness is the best place to start. According to Google, one out of every 3 searches has local intent, which means that 33 percent of people who use Google are searching […]
What Is SEO (And How Can It Help Your Business)?
In the past couple of decades, the meteoric rise of the Internet is certainly one of the biggest changes to the business landscape. Companies both large and small have discovered the importance of creating engaging, thoughtful, and informative website content in an effort to attract their target audiences and build a strong brand identity. One […]
Why Google Algorithm Updates Matter
When it comes to search engines, Google is at the top of the heap. So many people use Google, in fact, as their primary search engine that it has become a verb. (Sorry, Microsoft- nobody’s really walking around talking about Bing-ing things.) With great power, of course, comes great responsibility- Google has to keep its […]
How Does SEO Work?
Search Engine Optimization (SEO) is the process of optimizing your website based on search engine guidelines to help your website appear prominently in search engine results. So, how do Search Engine Marketers (SEM’s) at Echero do it? How exactly does SEO work? Search Engine Algorithms & Ranking Factors To understand SEO, you must first understand how it […]