Over the past decade, SEO, or search engine optimization, has become one of the fundamentals of digital marketing strategies. Companies across multiple industries utilize SEO best practices to give their websites an edge over local, national, and even global competition. If you’ve been looking into boosting your website’s SEO, chances are you’ve heard about local SEO […]
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Using Google My Business to Attract Local Customers
If you’re a small business owner looking to boost your local profile and drive more organic traffic to your website, registering your company with GoogleMyBusiness is the best place to start. According to Google, one out of every 3 searches has local intent, which means that 33 percent of people who use Google are searching […]
What Is SEO (And How Can It Help Your Business)?
In the past couple of decades, the meteoric rise of the Internet is certainly one of the biggest changes to the business landscape. Companies both large and small have discovered the importance of creating engaging, thoughtful, and informative website content in an effort to attract their target audiences and build a strong brand identity. One […]
Why Mobile Means More Now Than Ever
Unless you’ve spent the last ten years in a cave, you are aware that the popularity of mobile devices is at a fever pitch among consumers. The advent of the iPhone ten years ago heralded in a new era of computing- for the first time in history, more consumers are accessing the internet and conducting […]
How to Reduce Your Bounce Rate
If you are looking to your SEO specialist to optimize your company’s website for improved search rankings, at some point you will come across the phrase “bounce rate.” What exactly does “bounce rate” mean? Simply put, a bounce rate is the percentage of visitors to your site’s landing page that leave within one minute of arriving. While […]