Over the past decade, SEO, or search engine optimization, has become one of the fundamentals of digital marketing strategies. Companies across multiple industries utilize SEO best practices to give their websites an edge over local, national, and even global competition. If you’ve been looking into boosting your website’s SEO, chances are you’ve heard about local SEO […]
SEO
Factors That Hurt Your Business’s SEO
As a business owner in the 21st century, you’re already aware of the impact SEO can have on your organic search rankings, and ultimately your bottom line. That’s why it can be especially frustrating when, despite your best efforts to keep up with local SEO tips, you find that your organic website traffic is either at a […]
How Google Maps Can Help Grow Your Business
Is your local business currently showing up on Google Maps? If not, you could be missing out on some big opportunities. People conducting a Google search to find a business that provides a specific product or service in their area are more likely to choose a company with clear-cut directions to their location, as well […]
What Is SEO (And How Can It Help Your Business)?
In the past couple of decades, the meteoric rise of the Internet is certainly one of the biggest changes to the business landscape. Companies both large and small have discovered the importance of creating engaging, thoughtful, and informative website content in an effort to attract their target audiences and build a strong brand identity. One […]
How To Optimize Local SEO In 2020
If you’re a business owner looking to drive local SEO traffic to your website, make 2020 your year to become an optimization pro! Finding success with local SEO can not only boost organic search traffic from those in your local area but can also go a long way toward maximizing conversions and ultimately increasing your bottom line. […]
How to Ask for Online Reviews
Even in this day and age, word of mouth is still the best form of advertising. Thanks to online review sites like Yelp, it’s easier than ever for customers to write reviews of businesses to help others make decisions about where to purchase a product or whether to sign up for a service. Not only […]