You’re the proprietor of a small local business, with no plans to further expand your empire. How important could social media possibly be to your bottom line? The answer may surprise you! Even for a small business social media can increase brand awareness, build strong associations and loyalty for your brand among local customers, and put your […]
SOCIAL MEDIA FOR SMALL BUSINESS
How To Do Social Media Marketing The Right Way
You don’t need us to tell you that social media has influenced virtually every aspect of life during its relatively short time in existence. The way we see and experience things, as well as how we interact with others, has been forever changed thanks to social media, and it doesn’t look to be changing anytime […]
Managing Your Company’s Social Media
We’ve just entered the 2020s. If your company isn’t on social media yet, it needs to be! But how can a business effectively market itself on popular social media channels in a way that is engaging, relevant, and on-brand? More importantly, how should a business owner even get started with social media marketing? Whether you’re […]
What Makes a Successful SMM Campaign?
In this day and age, if your business doesn’t have a strong social media presence, it runs the risk of being outpaced by a more tech-savvy competitor. Today’s consumers rely on social media for more than just keeping up with cat memes and pictures of their friends’ babies. Social media marketing (SMM) is a huge deal these […]
Today’s Biggest Social Media Platforms
It’s hard to believe that just ten years ago, Facebook was still in its infancy, gaining traction amongst high school and college students who were already using sites like MySpace, Friendster and LiveJournal to communicate with friends across the miles. Since the humble beginnings of social media, we have seen Facebook go from a simple […]