You’re the proprietor of a small local business, with no plans to further expand your empire. How important could social media possibly be to your bottom line? The answer may surprise you! Even for a small business social media can increase brand awareness, build strong associations and loyalty for your brand among local customers, and put your […]
Social Media
How To Do Social Media Marketing The Right Way
You don’t need us to tell you that social media has influenced virtually every aspect of life during its relatively short time in existence. The way we see and experience things, as well as how we interact with others, has been forever changed thanks to social media, and it doesn’t look to be changing anytime […]
The Importance of Having a Consistent Social Media Schedule
You already know how important social media marketing is in your overall campaign strategy. When done well, a great social media game can make a huge, positive impact on brand awareness, loyalty, and identity- three factors that are major driving forces for attracting new customers and retaining existing ones. But as you also undoubtedly have seen, not […]
Plan Before You Post: The Importance of Knowing Your SMM Goals
We all have that one friend who gets a little too post-happy when it comes to social media. You know the one- your news feed is probably cluttered right now with the random contents of whatever has popped into his or her head within the last hour. The major pitfall of this type of posting […]
What Makes a Successful SMM Campaign?
In this day and age, if your business doesn’t have a strong social media presence, it runs the risk of being outpaced by a more tech-savvy competitor. Today’s consumers rely on social media for more than just keeping up with cat memes and pictures of their friends’ babies. Social media marketing (SMM) is a huge deal these […]
5 Companies Rocking Their Social Media Marketing
Is your company’s social media game on point, or could it use a little work? Not all social media marketing is created equal, and while some companies struggle to find the right tone, use cases or audience for their social media campaign, others totally know how to use social media to their advantage and reach the right […]