Social Media Marketing (SMM) is a form of digital marketing that utilizes various social media channels to achieve a myriad of goals in your online marketing campaign. Social media is the perfect tool to increase brand awareness, marketing communications and build relationships with clients. As with any marketing campaign, it’s imperative that you set goals for your social media marketing efforts so that you have a clear vision for content and set expectations for engagement. So, how can you utilize social media in your small business?
Brand Awareness and Loyalty
Social media is an excellent way to increase your brand awareness. By building a large following on social media, your brand can gain exposure that otherwise may not have been attainable. For example, big brands spend millions of dollars on hilarious ads to run during the super bowl and get a ton of exposure, right? Well, smaller brands may not have this option, but by utilizing hashtags, mentions and jumping into conversations about trending topics on social media, (such as big brand Super Bowl ads) small businesses can get a lot of good exposure as well.
As you’re building your following, engage with your followers on a regular basis to not only build a trusting relationship, but also keep positive relationships. In fact, 59% of Americans with social media accounts think that customer service through various social media channels has made it easier to get questions answered and issues resolved. By communicating with followers, you show that you care, because you do!
Increasing Traffic to Your Website
Another way to utilize social media for your small business is to increase traffic to your website. By posting your website content to your social media you’re building quality links to your site and directing users to content they may otherwise not be aware of. Also, if you have quality Call-To-Actions on your site pages, users are more likely to move through the marketing funnel and convert on your contact page.
Educating Your Followers
I know a big reason a lot of small businesses are on social media is to educate their followers about what they do and why. This is a great tool to help build a relationship with your followers, and also to show them that you truly are an expert in your field. Beware, though. Educational posts have a much lower engagement rate than posts about staff and events. Make sure you’re aware of that when starting your social media marketing campaign!
Speak With a Social Media Marketing Expert Today!
If you want to begin utilizing social media marketing in your small business but you’re not sure where to start, speak with the social media experts at Echero today. We can help you define your goals, set expectations and move towards a more successful social media marketing campaign! Contact Echero today!