In this day and age, if your business doesn’t have a strong social media presence, it runs the risk of being outpaced by a more tech-savvy competitor.
Today’s consumers rely on social media for more than just keeping up with cat memes and pictures of their friends’ babies. Social media marketing (SMM) is a huge deal these days, with a good deal of consumers choosing social media channels over traditional media such as print and TV as a source of news and information. Where better to market your business than on social media? Follow these simple guidelines and your SMM campaign will be fire, as the kids say.
Outline Your Objectives
So many companies are eager to hop on the SMM bandwagon, and create campaigns before thoroughly thinking through the goals they hope to achieve through this form of marketing. This can lead to a disjointed campaign that fails to resonate with the target audience. Take time to really consider what you hope to have the outcome be from your social media marketing campaign, so you can tailor it to achieving those results. For instance, if your goal is to increase brand awareness and get your company’s name out there by formulating a strong social following, your campaign may look very different from that of another business whose main objective is to boost their conversion rate or increase organic web traffic.
Choose the Right Channel
Chances are you know the difference between Facebook and Twitter, but it can be difficult to decide which social media platform is best for spreading your message. One channel may sometimes be a more effective way to reach your desired audience than another, depending on the objectives you outlined as well as the nature of your business. A keen and thorough understanding of which types of social media marketing campaigns work better on some platforms than others can help you choose where to focus your efforts, as well as direct the style of content you create for your campaign.
Read the Room
If one of your social media posts seemed to fizzle right out of the gates while another spread like wildfire from the moment you posted it, you can use this information to figure out how to replicate the secret formula for engaging your target audience. Pay close attention to how your prospective clients respond to the posts you create, and once you hit on the right tone and topics, stick with it! Knowing how to “read the room” will help you avoid wasting your time with posts that just don’t click so you can channel your creative energy into what is engaging and entertaining your desired audience.
Contact our Social Media Marketing Experts Today
Social media marketing is one of the most exciting aspects of running a business in the digital age. By paying attention to what your audience wants, understanding which social media platform is best for your message and having clearly-outlined goals, you will totally nail your SMM campaign and get your brand noticed by the right people at the right time. Need help getting started? Contact Echero today or give us a call 925-998-5313 to speak with our social media marketing experts!