Why Content Matters

Content on your website ranges from images, to service pages to blog posts, and it all tells a story of who you are, what you do and why you do it. This is important to show your website visitors they’re in the right place for what they’re looking for, and this shows Google that you’re a trustworthy source of information. So, how do you get quality content on your website?

Google’s History of Content in Rankings

A term that SEM’s (Search Engine Marketers) are very familiar with is, “Content is King”. This term came to life after Google was in its early stages; it ranked websites with more content higher than those without a lot of content because Google found it more reliable. The more the better, right? SEM’s soon figured this out and began stuffing their website with a ton of poor quality content to boost their website rankings, and it worked. As Google eventually caught on, they updated their algorithms with the infamous Google Panda Update to exclude poor quality content which in turn caused a huge drop in rankings for these websites. Thus, quality content became the king of search engine rankings.

What Qualifies as Quality Content?

From an SEM standpoint, Google wants to rank websites that are a good source of quality information. From a client service standpoint, you want to make sure your message is clear and people know exactly what they’re getting from you. Either way, make sure that your website is easy to navigate and that your services are clearly listed and explained. We recommend posting content to your blog at least once a month, and either adding content that is relevant to your services or that pertains to your field of work. This helps users find you for your keywords and Google to flag you as a trusted source.

Having Trouble Coming Up With Content Ideas?

If you’re having trouble portraying your message to your users, or coming up with ideas for content to add to your blog, get in touch with our content marketing experts at Echero today. We can help generate quality content for your blog, boost your SEO rankings and keep your message clear and concise! Contact Echero today!