When it comes to search engines, Google is at the top of the heap. So many people use Google, in fact, as their primary search engine that it has become a verb. (Sorry, Microsoft- nobody’s really walking around talking about Bing-ing things.) With great power, of course, comes great responsibility- Google has to keep its search engine game on point, and the way it does that is through regular changes to its search algorithm.
Though the exact number is not known, it is estimated that Google updates its algorithm between 500-600 times per year. These changes can cause a seismic shift in your ranking status if you aren’t prepared to roll with them. If your company isn’t up on the latest changes to the Google search algorithm, you can seriously decrease your rankings, which correlate to fewer page views and, ultimately, fewer conversions.
How To Keep Track of Google Algorithm Updates
Though the search algorithm changes several hundred times in an average year, most of the changes are small and don’t impact things too greatly. However, Google rolls out about 10-12 core algorithm updates each year, and these are the ones you need to pay attention to in order to keep your SEO strong. The long and storied history of major Google search algorithm changes can be found in great detail on this Moz.com chart, if you’re interested in a little light reading. For those of you who just want the major bullet points, you can expect each major algorithm change to include data refreshes, anti-spam updates, and other little tweaks that help improve the overall user experience and reliability of the search engine giant. However, these little modifications can also wreak havoc with keyword optimization, basic SEO principles, and other search engine marketing tricks that help boost your search rankings. If your SEO specialist isn’t well-versed on these algorithm changes, your website can get left in the dust.
Contact an SEO Expert Today
Google is the most-visited website on the internet, and for good reason: it has the right formula for finding you exactly what you’re looking for, when you need it. That secret recipe needs to be updated frequently with patches and refreshes that keep keyword matches relevant, so users can get the best search results every time. Finding the right SEO specialist who understands the importance of the Google algorithm and keeps up with its frequent updates can help you ensure that your company’s website keeps ranking high, so you can enjoy the awesomeness of higher conversion rates and overall improved ROI.