Search Engine Optimization

5 Ways to Optimize Your Website Today

By echerowebmaster | December 8, 2017 | 0 Comments

SEO, or search engine optimization, is a hot topic these days. Surely you’ve heard about SEO and how it can completely transform your business by driving your organic website traffic, improving your search engine rankings, and reducing your bounce rate. But how do you get started with optimizing your website for enhanced visibility and amped-up conversion rates? Here are five simple things you can start doing today to make your website SEO-friendly and get your […]

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Why Mobile Means More Now Than Ever

By echerowebmaster | November 3, 2017 | 0 Comments

Unless you’ve spent the last ten years in a cave, you are aware that the popularity of mobile devices is at a fever pitch among consumers. The advent of the iPhone ten years ago heralded in a new era of computing- for the first time in history, more consumers are accessing the internet and conducting online searches with their mobile devices than with a standard desktop or laptop computer. Because of this seismic shift in […]

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How to Reduce Your Bounce Rate

By echerowebmaster | October 6, 2017 | 0 Comments

If you are looking to your SEO specialist to optimize your company’s website for improved search rankings, at some point you will come across the phrase “bounce rate.” What exactly does “bounce rate” mean? Simply put, a bounce rate is the percentage of visitors to your site’s landing page that leave within one minute of arriving. While a high bounce rate can point to red flags that need attention from you or your SEO professional, it doesn’t always have […]

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Why Google Algorithm Updates Matter

By echerowebmaster | September 8, 2017 | 0 Comments

When it comes to search engines, Google is at the top of the heap. So many people use Google, in fact, as their primary search engine that it has become a verb. (Sorry, Microsoft- nobody’s really walking around talking about Bing-ing things.) With great power, of course, comes great responsibility- Google has to keep its search engine game on point, and the way it does that is through regular changes to its search algorithm. Though […]

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How Many SEM’s Miss the SEO Mark

By echerowebmaster | August 10, 2017 | 0 Comments

The brave new world of digital marketing can be daunting and intimidating for business owners who have little to no experience with computers or technology. Just the jargon that is casually tossed around by those who are in the know can sound like a foreign language for someone who isn’t SEO-savvy. If you need help navigating these murky waters to come out on the other side with a strong digital marketing game, your best bet is […]

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Why Content Matters

By echerowebmaster | July 17, 2017 | 0 Comments

Content on your website ranges from images, to service pages to blog posts, and it all tells a story of who you are, what you do and why you do it. This is important to show your website visitors they’re in the right place for what they’re looking for, and this shows Google that you’re a trustworthy source of information. So, how do you get quality content on your website? Google’s History of Content in Rankings […]

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How Does SEO Work?

By echerowebmaster | July 6, 2017 | 0 Comments

Search Engine Optimization (SEO) is the process of optimizing your website based on search engine guidelines to help your website appear prominently in search engine results. So, how do Search Engine Marketers (SEM’s) at Echero do it? How exactly does SEO work? Search Engine Algorithms & Ranking Factors To understand SEO, you must first understand how it came to be. We’ve all heard of the search engines Bing and Yahoo, but when we talk to our clients […]

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