Social Media Marketing

10 Website Design Tips

By echerowebmaster | April 12, 2020 | 0 Comments

Looking for website design tips that put you ahead of your competition? You’ve come to the right place. Here are our 10 best recommendations for making your website content stand out to all the right people. Think About Hick’s Law – Hick’s Law states that the more choices a person has, the longer they will take to make a decision. Keep this in mind as you’re designing your website by limiting menu options and form fields and focusing […]

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How To Do Social Media Marketing The Right Way

By echerowebmaster | February 14, 2020 | 0 Comments

You don’t need us to tell you that social media has influenced virtually every aspect of life during its relatively short time in existence. The way we see and experience things, as well as how we interact with others, has been forever changed thanks to social media, and it doesn’t look to be changing anytime soon. For this reason, companies across the globe have scrambled to figure out how to do social media in a […]

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Content Marketing Strategy

By echerowebmaster | February 9, 2020 | 0 Comments

As a business owner, chances are you’ve been hearing a lot about content marketing. No matter what industry you’re in, content marketing strategy has been a huge focus for businesses over the past several years. If you’re stuck wondering how to do content marketing (or even what content marketing is), you’ve come to the right place. About Content Marketing In the digital age of business, content marketing is vital for reaching your desired audience. Using media […]

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Managing Your Company’s Social Media

By echerowebmaster | January 2, 2020 | 0 Comments

We’ve just entered the 2020s. If your company isn’t on social media yet, it needs to be! But how can a business effectively market itself on popular social media channels in a way that is engaging, relevant, and on-brand? More importantly, how should a business owner even get started with social media marketing? Whether you’re a total noob or you’re just trying to tighten up your social media game, the team at Echero is here to help! […]

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The Importance of Having a Consistent Social Media Schedule

By echerowebmaster | May 19, 2019 | 0 Comments

You already know how important social media marketing is in your overall campaign strategy. When done well, a great social media game can make a huge, positive impact on brand awareness, loyalty, and identity- three factors that are major driving forces for attracting new customers and retaining existing ones. But as you also undoubtedly have seen, not all social media strategies are created equal. Not having a solid social media management plan, complete with a consistent posting […]

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How Social Media Impacts Your SEO Rankings

By echerowebmaster | December 22, 2017 | 0 Comments

By now you’ve heard that in order to stay relevant and keep up with the competition, you need to maintain a strong social media presence. But has anyone ever broken down the reasons why social media is so important and why it matters so much to your SEO rankings? Here is a rundown of what you need to know about social media and how it helps boost your organic search engine traffic so that you […]

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Plan Before You Post: The Importance of Knowing Your SMM Goals

By echerowebmaster | November 17, 2017 | 0 Comments

We all have that one friend who gets a little too post-happy when it comes to social media. You know the one- your news feed is probably cluttered right now with the random contents of whatever has popped into his or her head within the last hour. The major pitfall of this type of posting behavior is that super-important status updates tend to get lost in the clutter and noise created by the swirl of […]

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What Makes a Successful SMM Campaign?

By echerowebmaster | October 20, 2017 | 0 Comments

In this day and age, if your business doesn’t have a strong social media presence, it runs the risk of being outpaced by a more tech-savvy competitor. Today’s consumers rely on social media for more than just keeping up with cat memes and pictures of their friends’ babies. Social media marketing (SMM) is a huge deal these days, with a good deal of consumers choosing social media channels over traditional media such as print and TV as […]

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Today’s Biggest Social Media Platforms

By echerowebmaster | September 22, 2017 | 0 Comments

It’s hard to believe that just ten years ago, Facebook was still in its infancy, gaining traction amongst high school and college students who were already using sites like MySpace, Friendster and LiveJournal to communicate with friends across the miles. Since the humble beginnings of social media, we have seen Facebook go from a simple platform for sharing status updates and “pokes” (remember those?) to the most popular and widespread social media network, which is […]

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5 Companies Rocking Their Social Media Marketing

By echerowebmaster | August 25, 2017 | 0 Comments

Is your company’s social media game on point, or could it use a little work? Not all social media marketing is created equal, and while some companies struggle to find the right tone, use cases or audience for their social media campaign, others totally know how to use social media to their advantage and reach the right audience at the right time with the right message. Here are 5 companies who are social media marketing goals for […]

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